Why Malbec?
Malbec has become the drink that quality-focused yet cost-savvy wine drinkers turn to. Here’s why:
Malbec is just straight sexy. It has become the wine world’s darling of the moment for good reason, converting more and more enthusiasts by the day.
Starting with the succulent fruit that is inherent to Argentina’s Malbec, it elevates this Bordeaux blending varietal as a star all on its own. It has rampaged across all price categories with consistency and providing tremendous value for the price while gaining traction in an global economic climate that can be referred to as difficult, at best. In fact, imports of Argentinean wine in the United States have jumped 39% in the first 6 months of 2009 and is now gaining increased market share across the world.
Why is Malbec so hot?
In a country that is synonymous with gauchos, beef and tango, it couldn’t be anything but sexy. Think European flair with a rustic, enigmatic twist and you will find Malbec. The Argentine’s have guarded their cultural traditions closely, including siesta, family asados every Sunday and late night revelry. Opening a bottle of Malbec is an invitation to travel around the world and experience the culture and lifestyle yourself.
So whats in the glass? Malbec offers the best of high altitude wine characteristics, including intense fruit, the ability to blend with other varietals, and the adaptability to be brought to market early with lush easy drinking characteristics, or as a classic aged wine full of delicate layers, oak and fruit tannins.
The future…
Malbec has a bright future as it not only delivers quality consistently but has many different personalities. The premium wine industry is still in its infancy in Argentina and surely we will see increased technological and winemaking advances over the next few years. Malbec is the wine of the moment and will continue to capture people’s imaginations and tastebuds in the future. Argentine Malbec is here to stay!





















