“Argentine Wine Sales and Trends in the European Market“ conference call was hosted on August 10th, 2011 by Michael Evans and Pablo Giménez Riili from The Vines of Mendoza, along with Eduardo Pulenta of renowned Bodega Pulenta Estate, Mauricio Llaver of Revista Punto a Punto and Andrew Maidment, PR manager for Wines of Argentina in Europe.
From left to right: (bottom) Mauricio Llaver, Eduardo Pulenta | (top) Michael Evans, Pablo Gimenez Riili
Mauricio Llaver is a Mendoza-based journalist specialized in Economics and Wine Industry. He has a 20-years career and has been Fellow of the International Center for Journalists (ICFJ) and the American Society of Newspaper Editors (ASNE). He is bussines-magazine Punto a Punto’s publisher and has radio columns and programs mainly devoted to wine. He also runs his web site
www.mauriciollaver.com and has covered Vinexpo’s last two editions (2009/11).
Eduardo Pulenta is the export manager for Bodega Pulenta Estate. With a winemaking history dating back to 1914, Eduardo and Hugo Pulenta decided to carry on the family tradition with a focus on high quality wines with passion and dedication and in 2001 founded Pulenta Estate. They now export around the world and have one of the best reputation and highest quality wines found in Mendoza.
Andrew Maidment runs the European division of Wines of Argentina – the trade body that manages the promotion of Argentine wines in the exports markets. His primary role is to develop marketing strategies for ‘Brand Argentina’ tailored specifically to each country, with the aim of raising the awareness of Argentina’s wines amongst both wine trade professionals and the end consumer.
Activities include: developing large scale ‘on’ and ‘off-trade’ promotions, wine tasting events (trade and consumer), obtaining positive and sustained press presence, advertising, product placement and the organization and planning of trips to Argentina for key individuals or businesses.
Wines of Argentina currently has approximately 250 member wineries.
