Because we are so friendly!!!!!!!
Día del Amigo (Spanish for Friend’s Day) is a celebration of friendship, held annually on July 20, mainly in Argentina and Uruguay, but also in some other countries.
Though Friend’s Day has always been respected, in recent years it has turned into a very popular mass phenomenon (yes, yes we are kinda crazy people).
In 2005, too many well-wishing friends led to a temporary breakdown of the mobile phone network, comparable to the one experienced in 2004 on Christmas and New Year’s Day. The newspaper reported that seats in most restaurants, bars and other establishments were already booked out completely a week before the celebration, so if you are ever in Argentina at Friend’s Day, make sure you have a reservation for dinner made in advanced, and if you have not, please be patient and have a bottle of wine while waiting in line for a decent table 
. We can make some recommendations…. as always…
For such a special date I would start with a lovely Gimenez Riili Perpetuum Espumante 2008 and as I’m sure you will be waiting for a WHILE, here you are other lovely options! Ha! Carmelo Patti Espumante 2004, lovingly handmade, it bursts in the mouth or Norberto B. Richiardi Sparkling Wine, a special sparkler for this occasion!
Or… you can invite your friends over, prepare a really cool dinner, what about Lasagna? (it’s freezing here, believe me!) paired with Mairena Bonarda 2006 (Italian grape + Italian pasta, BUONISSIMO!). And as my grand mother says ‘Mangia la pasta che ti fa benne! ‘, which means, ‘Eat pasta. It’s good for you!’, in Italian. So…go get your friends and celebrate!!
Ciao, Ciao! Arrivederci!
Ps: There’s also lots of really fun and creative advertisement campaigns, like this one called ARMA UNA BOMBA (‘Let’s set a bomb,’ in Spanish). So if your friends don’t really now you, they get a bomb specially made for them! http://www.quilmesdiadelamigo.com/
Another funny ad about Friend’s Day http://www.youtube.com/watch?v=t-cimkb-Ojc&feature=related
