There was an article that ran today about The Vines of Mendoza in Reuters and I’d like to clarify some important points it presented. Felix Salmon, the author, is certainly entitled to his opinion but we feel strongly that he’s off the mark.
The article confuses the mission of Vines, and starts by saying that the organization is focused on making money, rather than the love of wine. We are, in fact, exactly the opposite. As you know if you’re an owner, Pablo, Dave & I started the Vines of Mendoza to enable people (including myself) to realize the dream of owning a vineyard and making wine without needing to invest millions of dollars in vineyard operations in Napa or other parts of the world.
The Vines of Mendoza encourages all current and prospective Private Vineyard Estate owners to come down to Mendoza and visit — to taste, to plant, to harvest and ultimately to play a big part in making their own wine. We have winemakers on hand to educate all visitors about the process of ownership and how to have the best experience.
We strive for owners to be involved with the day-to-day winemaking. In fact, 6 of our owners will spend weeks in the winery in March making their wine alongside top-ranked wine experts like Santiago Achaval and Rob Lawson.
And, don’t worry, for those of you confused by the Reuters piece – you can purchase up to 18 acres of vineyards.
We hope to see you at The Vines very soon. We are sure that in a moment you will love winemaking and Mendoza as much as we do. The following photos say this more than I ever could in this blog post: http://michaelhevans.com/2010/01/02/top-photos-of-2009-the-vines-of-mendoza-private-vineyard-estates/.
Very truly yours,
CEO & Co-Founder
The Vines of Mendoza